The Smooth Pour
Friday, May 16, 2008
I will do another blog post later wrapping up more of the Rock The Digital World conference I went to this week, but I wanted to do a quick post linking to a viral video from Coors. Whether or not you drink beer, you can appreciate the humor of the video and the basic (and oft repeated) message: the new Coors cans with a vented opening always result in a perfect pour. There's another version like this that has a couple hundred thousand views on YouTube that already is inspiring knock-offs. The same is true for the mashup commercials Coors has done featuring NFL coaches at post-game news conferences. Creative types are beginning to create their own (unapproved) versions using college coaches like Oklahoma's Bob Stoops. Very fun stuff.