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Tuesday, June 03, 2008

But I haven't been watching a lot of TV, so I haven't seen one at home.  I've only got the ones online.  Here are the Amway Global "Now You Know" ads, version one, version two, and version three. The first is a 60, the other two are 30s. They're actually quite nice and feature a very recognizable voice.  Can you guess who?  Anyway, if you want to be surprised (sort of) while watching TV, the ad schedule is posted at Quixtar.com.  So is the local ad schedule for target markets across the U.S. 

I did watch TV last night.  A lot of it.  The Detroit Red Wings and Pittsburgh Penguins played into Triple Sudden Death Overtime and I stayed up til the bitter end early this a.m.  Detroit lost (sigh), depriving us of a home Stanley Cup celebration (unless it goes to Game 7, which would cause much nail-biting).  Detroit has a 3-2 lead in games, so they have two more opportunities to close out the series. 

And when I'm not watching the Red Wings, I should be running, right?! 

This weekend I leave for Phoenix, Ariz., to attend the annual national Direct Selling Association conference.  I've gone the past few years since I'm on the national Communications Committee and my area oversees our national affiliations (including U.S. DSA membership).  This year is a little special, however, since The Opportunity Zone is one of three finalists for the DSA's annual "Innovation Award."  The DSA hands out just a few awards each year.  We've won before for the company's community involvement, but never for innovation.  So, keep your fingers crossed! 

What makes O'zone innovative?  Well, it's something a lot of Direct Selling companies would like to do, but haven't yet because of internal barriers.  It takes a lot of internal sign-offs to create a place where people talk about all your dirty laundry.  (Today's blog post is brought to you by SA8 Premium with BioQuest laundry detergent from Amway Global. SA8 will take care of those nasty stains.)  Other major players in the Direct Selling industry deal with online critics and negativity just as we have.  Again, when you're in a person-to-person business involving tens or hundreds of thousands of people (from Avon to Mary Kay, Herbalife to Nuskin, Shaklee to Tupperware), you will have critics.  And as I've said before, if you've got something bad to say, you say it online these days. 

Anyway, I sure hope we win.  It will give me something to blog about.   :)



Comments

Rosemary said:
Tuesday, June 03, 2008 #

Love the Ad's.  I think the Voice sounds like Ted Danson.  

Rosemary

Dwight Spaulding said:
Tuesday, June 03, 2008 #

Robin, I think it is John Tesh speaking. If I am right, did he do the music also?

Don Sceifers said:
Wednesday, June 04, 2008 #

I was flipping through the channels last night, when I thought I saw our Daily product. Sure enough, it was our commercial! I am very excited to see this next level of credibility of what my business is!

Chuck Lia said:
Wednesday, June 04, 2008 #

John Tesh?

ibofightback said:
Thursday, June 05, 2008 #

My thoughts exactly Chuck! A quick google discovered that he played a Klingon in one episode of Star Trek, The Next Generation.

oh, amongst other things :-D

e.rod. said:
Friday, June 06, 2008 #

I was actually almost scared of what the commercials would look like, but now that I've viewed them, I'm now excited about taking in the orders, referrals and the signups. Now I can say "haven't you seen our commercials on tv?" -increased credibility in this information age. Thanks for the links Robin! hope we win the DSA award.

rocket said:
Friday, June 06, 2008 #

Speaking of TV, what is the company's position on the movie "Believe"?

Don't pretend it's got nothing to do with Amway.

.

EDITOR'S NOTE:  Have you seen the movie?  I went to see it in Lansing, Mich. when the director/producer trotted it around Michigan for the Democrats. Approximately 20 people showed up for the free viewing promoted by the Dems, which was pretty much the experience at the various other showings across Michigan and then at theatres across the states (with the producer driving it from place to place hoping to stir up interest). Frankly, I thought the movie was funny and certainly poked fun at some of the idiosyncracies of our business and our industry.  I'm not going to pretend it has nothing to do with Amway when the writer/director/producer stated that he was in Amway and it's based on that experience that he created the movie.  Plus he's from Salt Lake City, a hotbed for other direct selling/mlm companies.  The company, however, has no "position" on the movie as there really have been no inquiries about it.  -- RL

Russell Hogan said:
Friday, June 06, 2008 #

These are excellent commercials; Very professionally done.  I had an active and non active IBO mentioned how excited they were to see a Quixtar / Amway Global commercial.  Thanks for the support.

TWS said:
Monday, June 09, 2008 #

I missed the voiceover the first time I saw the ad, but when I saw it a second time my wife picked up on it right away. John Tesh. Or at least someone who sounds an awful like John Tesh.

blueskies365 said:
Thursday, June 12, 2008 #

The commercials are awesome.  They are attention grabbing and so professional.  Way to go Amway Global in getting your story out there.

tomgard said:
Thursday, June 12, 2008 #

I saw a Nutrilite commercial for Brainiums on Fox the other day.  I guess the ad campaign is broader than the "now you know" commercials.  I'm excited!!

Bridgett said:
Friday, June 13, 2008 #

tomgard,

Check under:

Manage My Business > Transform the Future!  >Direct Response Ad Campaign

...for all the goodies regarding Brainiums/Nutrilite/Gabrielle Reece.

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