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Busy Summers @ Quixtar
Thursday, July 24, 2008 | 1 Comments
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My parents were both immigrants from the Netherlands, and I still have many uncles, aunts and cousins who reside there. I admit that the distance between us means we're not very close and don't communicate often. I did visit there as a teen and Read More...
More than ads
Monday, April 07, 2008 | 4 Comments
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Thanks to everyone who has commented on the ads discussed in the last post. The USA Today (plus Canadian counterparts) ad is really just the beginning, with much more coming on TV and elsewhere. Beyond that, PR and Sponsorships also are going to create Read More...
Ads Are Up!
Friday, March 28, 2008 | 31 Comments
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The first ad speaking to the Quixtar -> Amway Global transformation went up today on the back page of USA Today's Sports Section. This is the beginning of a campaign that will span various media types, including TV, sharing key messages about our Read More...
How companies treat blogs ...
Tuesday, January 29, 2008 | 16 Comments
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It's amazing to me that some companies still don't understand that blogs and social media are a force to be reckoned with ... that there's power in the collective opinion of the masses connected only by their web access and their common interests. Read More...
Bloguilt
Monday, January 28, 2008 | 6 Comments
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It's been nearly two weeks with no words from me. Sorry. I really meant to write last week, but every spare minute seemed to get filled with preparation of reviews for staff or discussing objectives with staff. Plus we're going through a small Read More...
Punk Marketing
Tuesday, January 15, 2008 | 9 Comments
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I'm reading a fascinating book right now called Punk Marketing , by Richard Laermer and Mark Simmons. Essentially, the authors talk about how the rules of marketing have radically changed, with greater power in the hands of the consumer. The Content, Read More...
Advertising
Friday, August 13, 2004 | 0 Comments
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I was reading a couple different articles this morning about advertising. One was about all the advertisers capitalizing on the Olympics starting today in Greece, and another was about the growth of advertising tie-ins to popular movies. It made me think Read More...